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TV SHOW
SPORTS EVENTS
TV/RADIO SPOTS
OWN OR COMPETITORS

We live in the multi-screen era.The media consume has changed, the television no longer commands or full attention and the presence of a second screen is the new reality to almost 80% of the people, and 50% of those devices are mobile. So how can you impact the consumer during the commercial breaks while his attention is on the device on his hands? Well, we have the perfect solution: syncYD

SYNC YD STEP-BY-STEP

FIRST
syncYD is the synchronization of your offline and online campaigns.
SECOND
You can activate your digital campaign when a trigger airs on TV or Radio,
FOURTH
Boosting your results up to 4x more.
THIRD
Optimizing the campaign through a multichannel synchronization
70%

Of adult population uses a second screen while watching TV

47%

Uses smartphone as second screen

68%

That uses smartphone while watching TV are Millenials (20-36).

65%

Search for info about products they watch on TV

CASES STUDIES

Coca-Cola Momentos

Portugal | 2017

YDigital Media implemented a TVSync campaign to synchronic a TV movie streaming on a national TV channel with a video ad in order to boost the mobile campaign.

YDigital Media delivered more than 900.000 impressions, a CTR of 1% and a viewability of + 77%

Jaguar E-Pace

South Africa | 2018

The goal of this campaign was to create awareness of the Jaguar’s first compact SUV and engagement through a shake rich media ad. T

YDigital Media implemented a Rich Media campaign linked to TV Sync, achieving an average interaction time of 03:27 minutes spent on the rich media unit, while attaining an ITR of 10,64%. When analyzing the results, YDigital Media concluded that the best performance in terms of CTR was Android users, in Durban, using WiFi and interested in Sports.

Seat Arona

Spain | 2018

YDigital Media implemented a Rich Media with video campaign giving a boost on the ad volume with Tv Sync.

Over the period that the campaign ran, YDigital Media reached the booked impression volume of almost 950.000 with a great video performance, achieving VTR above 5,24%, which was always steadily higher than 4 % after the campaign went live.

ABSA Whatsapp Banking

South Africa | 2018

YDigital Media implemented a media sync campaign, boosting banners and video when Absa’ competitors, such as FNB and Nedbank, had their TV spot and radio ads airing.

The video campaign was only run on programmatic channels, delivering over 2,5 million impressions. Its overall VTR was slightly over 50%., with the great viewership performance coming from both radio sync and tv sync boosts, during which it almost reached 70% of completed views for both segments.

AXE The Thing

Brasil | 2014

Generate awareness for the new Axe deodorant for men, in Brazil.

YDigital Media ran a mobile video campaign with Media Sync technology, boosting the mobile ads when the AXE comercial spot aired on TV. The average CTR increased +190%, on average, every time Media Sync was triggered.

Gillette Mach3

Portugal | 2018

YDigital Media implemented a TVSync campaign to synchronic a TV movie streaming on a national TV channel with a video ad in order to boost the mobile campaign.

YDigital Media delivered more than 900.000 impressions, a CTR of 1% and a viewability of + 77%

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